Research by The Mix for Mozilla Highlights Need for Disruptive Marketing to Empower Consumers
The study found that there s a pervasive feeling of a lack of control or policing of the internet on behalf of users
77% worry about identity theft,
78% are worried about cybercrime,
73% are concerned about being tracked online
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LONDON, April 23, 2021 /PRNewswire/ Mozilla, the organisation behind the Firefox browser that puts people before profit, turned to global strategic insight consultancy The Mix to provide a consumer-led brand and communications strategy to inform and inspire their UnFck the Internet campaign.
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