Preserving the genuine flavours of Japan
Farhana Chowdhury
Masami Ando
Managing Director of Japan External Trade
Organization (JETRO) Dubai and MENA
Fudo Nippon, an initiative by the Japan External Trade Organization, is set to bring authentic Japanese ingredients and variety to the UAE.
Japanese cuisine has captured the hearts and palates of people from all over the globe, especially in the UAE and Middle East region. Its distinct flavour profile, use of fresh ingredients and vibrant presentation is unique to its culture. One of the first impressions foreigners have of Japanese culture is the food - it is appealing, colourful and delicious. Many people in the region also love the ambience of a typical Japanese restaurant, said Masami Ando, Managing Director of Japan External Trade Organization (JETRO) Dubai and MENA, who added that this further encourages diners to purchase ingredients and recreate dishes at home.