DIA on turning typography on its head
Meg Donohoe and Mitch Paone, co-founders of the influential design company DIA, talk about why process should come before aesthetics and how using motion design in their work felt radical at the beginning 15/02/2021 8:36 am
Established in 2008, DIA is a design agency with “an unrelenting quest for quality”, where process, thinking and strategy come before any aesthetic choices or flourishes. DIA specialises in “kinetic identities and typographic systems” and while infusing motion design with branding might be fairly typical now, when the studio started no one else was really handling type and brand communications in that way.