YouTube star MrBeast launched a virtual restaurant brand, MrBeast Burger, in December.
The team has sold over 1 million sandwiches and is now looking to expand to 1,000 locations by the end of Q2.
Insider spoke to MrBeast s launch partner, Virtual Dining Concepts, to learn more about the business of influencer ghost kitchens.
When YouTube star Jimmy Donaldson (MrBeast) posted a video about opening a burger joint in December, it seemed like just another stunt to drive video views.
The 22-year-old creator, known for spending lavishly on subscriber challenges and cash giveaways, created a pop-up MrBeast Burger restaurant. He filmed himself handing out free food, piles of cash, iPads, and a car.
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