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Four agencies race for Zwift s global media as in-home fitness market hots up
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Zwift será el presenting partner del Tour de Francia femenino
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The world of online fitness has undergone a boom since the COVID-19 outbreak early last year. With gyms, studios and athletics clubs across the globe forced into indefinite closure, the almost $100 billion USD fitness industry has had to adopt a new online way of working as a result of ongoing global restrictions, with users then confined to the four walls of their home for the foreseeable future.
Between March and July last year, the sale of at-home gym equipment rose by over 2000% in the U.K. alone, and while much of this comprised weights, yoga equipment and the like, it also saw the start of the boom in the world of streaming services and virtual trainers.