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German auto major Mercedes Benz on Wednesday reported a 43 percent decline in sales at 7,893 units in India in 2020, impacted by the coronavirus pandemic, which had led to the temporary shutdown of business but maintained its leadership position in the luxury car segment.
Mercedes-Benz India, which had sold 13,786 units in 2019, said its sales in the fourth quarter of 2020 grew 40 percent over the preceding quarter, continuing the strong sales recovery trend as India recovered from the COVID-19 induced disruptions.
To carry forward the momentum, the company has announced a Rs 400 crore investment last year on local manufacturing of products, plans to introduce 15 fresh products, including new models and facelifts of existing models, this year starting from the second quarter.
Mercedes-Benz India Sold 7,893 Cars In 2020; Registers 42.75 Per Cent Decline
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Highlights
The company did particularly well in Q4 2020
Mercedes-Benz will launch 15 new models in India this year
Mercedes-Benz India sold a total of 7,893 cars in 2020, a massive decline of 42.75 per cent over the 13,786 units sold in 2019. The company says that the year was unprecedented on account of COVID-19 pandemic. The company clawed back some ground in sales after the initial set back in Q2 (563 units) and registered a growth of 40 per cent in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units), which hinted at slow recovery. Mercedes-Benz India reported that 14 per cent of its sales penetration was through online bookings.