Exclusive: It takes a bot to catch a bot, says advertising chief
Mayfair-based Nick Morley, EMEA Managing Director at Integral Ad Science
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big year for digital advertising as the pandemic forced businesses and consumers moved online.
City A.M. spoke with Mayfair-based Nick Morley, EMEA Managing Director at online ad verification giant Integral Ad Science, which analyses the value of digital advertising placements.
UK recovery
2020 was a record year for online content consumption, but also a rise in hate speech and misinformation. “Combined with privacy concerns and the deprecation of third-party cookies, advertisers have had to adapt and innovate like never before,” Morley said.