Cloud Native Production: The Next Level of Carbon Reduction
Are broadcasters and major content producers going far enough, fast enough, to reduce their impact on climate change? A new report Video Shouldn’t Cost The Earth suggests not.
While many media organizations are starting to use the cloud for editing and post-production workflows in part because of its merits to sustainability they can go further by using fully cloud-native solutions.
That’s the conclusion of a new report from browser-based editing system developer Blackbird. In particular, the report highlights the limitations of hybrid solutions which are not designed to work natively in the cloud. Hybrid is the reports terms for technology which remains on-prem even if the applications are accessed remotely.