A new study released in January 2021 has ranked UK retail the top industry sector for digital maturity for the first time - with nine out of the top ten UK companies’ retailers, with Ocado (Ranked 1.), Curry’s PC World (Dixons Carphone) (2.), ASOS (3.), M&S (4.) and Argos (5.) leading the list of the UK’s Top-Ten Digital Leaders across all sectors.
Fashion retailers, Boohoo (8.) and Zara (10.) also featured in the top ten, with the report highlighting that digital product experience is a strength amongst these companies. Although UK companies scored an unsatisfactory average score of 2.6 for digital marketing, the study found that ASOS, with a score of 4.01, was the best performing company in this dimension.