Printing Process: Silkscreen, Thermoprint
ROC is a delivery service based in Milan and closer to provinces.
ROC is a spinoff from a Michelin Awarded restaurant based in Milan, Contraste. The food is prepared in a dark kitchen and does not have a brick&mortar spot.
Rosticceria in Italian means delicatessen and ROC is the perfect reflection of a century-old shop tradition translated into the modern world.
The whole brand reflects an idea of hand-prepared food, the whole design system is based on a typography glitch typical of the shop menu signs, with all the separate letters that needed to be aligned by the shopowner.