Anheuser-Busch Must Pause Ad Campaign Amid Organic Seltzer Spat
PRNewsfoto/Michelob ULTRA
An Oregon federal judge found that describing Michelob Ultra Organic Seltzer as the only national USDA certified organic hard seltzer is both false and likely to mislead consumers.
The big game is behind us, but a Michelob Ultra Organic Seltzer Super Bowl spot is still brewing trouble for Anheuser-Busch.
On. Feb. 2, Oregon-based Suzie s Brewing Company sued the beer giant for false advertising, arguing it is incorrectly promoting its product as the first and only USDA-certified organic seltzer, and asked the court for an injunction that would stop the company from making that claim.