Global kiwifruit giant Zespri is looking to scale up its presence to 100 cities in China from the current 50 and bring onboard more partners in the next five years as it looks to tap into rising market opportunities.
From:ChinaDaily | 2021-06-02 10:04
Global kiwifruit giant Zespri is looking to scale up its presence to 100 cities in China from the current 50 and bring onboard more partners in the next five years as it looks to tap into rising market opportunities. The China market is undoubtedly one of the most important markets for Zespri, said Michael Jiang, general manager of Zespri Greater China. Starting from 2019, China has become Zespri s number one market worldwide. While local sales only accounted for 5 percent of Zespri s global sales 10 years ago, that figure rose to nearly 20 percent last year. Over the past 10 years we have grown rapidly in the China market, fueled by rising urbanization, a growing middle class and consumers increasing demand for healthy, nutritious foods, Jiang said.
Seeing red: Zespri introduces red kiwifruit for the first time in China to test consumer interest New Zealand kiwifruit producer Zespri is conducting sales trials in China with its red kiwifruit (Zespri Red) as it seeks to gauge consumer interest.
The variant is the latest from Zespri’s kiwifruit breeding programme in partnership with national science organisation Plant & Food Research.
Zespri Red has a red flesh stemming from its anthocyanin, which is a naturally occurring pigment in the fruit, and has a berry-like flavour.
In China, Zespri Red will be available in limited supply through T-Mall (e-commerce) and Pagoda (fruit shop chain).
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