BY
Jasmine Giuliani ON 29 April 2021 3 min read
A local study by Arktic Fox and Michael Page Australia has identified data and analytics as the number one skill gap in marketing teams. The majority of marketing leaders say data literacy was not strong in their departments.
‘The Marketing State of Play, An Australian Study’ explores core challenges that marketing teams are tackling, including how the sector is evolving in the wake of the myriad of challenges they face.
The second biggest skill gap identified is measuring performance and outcomes. A lack of data literacy suggests that many marketing departments are struggling to make sense of the data at their disposal and utilise it to demonstrate ROI.