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Mar 8, 2021 5:00 AM PT
Zoho might have had it as close to right as possible a couple years ago when they named their flagship product Zoho One and called it the operating system for business.
Over more than 20 years we ve watched as CRM went from a bunch of disparate front office apps, to a suite, and then to a platform for building, maintaining, and most importantly customizing front office applications.
We re at the point now that there are numerous platform-based front office suites that give their users the ability to modify business process support on the fly in a direct effort to keep up with changing business conditions.
About
Heather Jordan Cartwright is the General Manager of Microsoft Health Cloud and Data, leading cross organizational incubation teams in Health and Life Sciences that identify moonshot technology and bring it to life. Joining Microsoft in 2015, Heatherâs work has work lead the transformation of Azure cloud technology designed for the health industry, delivering a rapidly growing portfolio of new FHIR (Fast Healthcare Interoperability Resource) enabled products both for Microsoft and the open-source community. She founded and launched the industryâs first cloud based FHIR-service into general availability in Azure and in 2019 was recognized as one of the 50 Most Powerful Women in Healthcare IT.