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In a bid to regain foothold in the highly-competitive Indian smartphone market, Micromax plans to introduce 4-5 devices every quarter, including an ‘aggressively- priced’ 5G device this year, company’s co-founder Rahul Sharma said on Friday.
Micromax, which made a comeback in the smartphone market late last year with two smartphones under the ‘in’ brand, will be bringing in models in the price band of ₹7,000-₹25,000.
“We currently have two products, and the response to them has been dreamy,” said Mr. Sharma.
“We will launch another product in March, around
Holi and April onwards, the plan is to bring in 4-5 products every quarter and refresh the portfolio every 6-8 months,” Mr. Sharma said.
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HIGHLIGHTS
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Micromax is working on a made in India 5G smartphone, co-founder Rahul Sharma has officially confirmed. Micromax made its re-entry to the Indian smartphone market with the In Note 1 and In 1B that was launched in November 2020. The company conducted a Q & A session at the time and the second episode was released earlier this week.
In the video released on YouTube, Micromax co-founder Rahul Sharma has confirmed that the company is working on manufacturing a 5G smartphone. He did not reveal an exact launch date or any more details about the phone. In the first episode of the Q&A session, Rahul revealed that the next Micromax phone could feature a high refresh-rate display, liquid-cooling and 6GB RAM to boot.
Micromax co-founder Rahul Sharma has now revealed in a video session with consumers that the brand is working on a 5G phone and will release it in India soon.