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Week at a glance: Budget 2021; Jeff Bezo s move; Alphabet, Unilever, ZEE in upbeat mode

Week at a glance: Budget 2021; Jeff Bezo s move; Alphabet, Unilever, ZEE in upbeat mode
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India s advertising monitor asks viewers to speak up with new digital drive

India’s advertising monitor is stepping up its campaign to scrub digital platforms clean with a fresh initiative starting on Friday that encourages audiences to report objectionable ads. #ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021. The three-month pilot will focus on New Delhi and Mumbai and mainly target finance portals and technology sites. It will include social media posts and a call to action explaining to consumers when and how to report advertisements that are offensive, misleading, make fake promises and push harmful products, et al.

CCPA issues advisory on misleading COVID ads; how will brands be impacted?

CCPA issues advisory on misleading COVID ads; how will brands be impacted? Share Via: The unsubstantiated claims that are punishable include 99.9% germ kill , immunity boosting , virus killing , and protects from COVID-19 . The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence. The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfair trade practices, and false or misleading advertisements. The notice adds that since 2020, the consumers have been grappling with a global crisis situation due to the CQVID pandemic. In such uncertainties, they are looking for any means that assure immunity from the diseases.

Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts

With the Central Consumer Protection Authority warning brands of serious punishment for misleading ads that claim to ‘boost immunity’, ‘kill 99.99% germs’ amid the Covid-19 pandemic, experts hope brands will fall in line quickly

False Or Misleading Advertisements: Francis Vadakkan V The Propreitor, A-One Medicals & Ors - Consumer Protection

To print this article, all you need is to be registered or login on Mondaq.com. Because of deficiency in service and misleading ads, the Kerala District Commission has fined the manufacturer of a hair growth cream and the cream s brand ambassador. The store owner that sold the cream has been directed to pay the costs of the proceedings to the Complainant. The Facts D2 is the manufacturer of a hair growth cream. D3 is the actor Anoop Menon, the brand ambassador for the cream. D3 featured in ads released by D2 where it was claimed that with the use of the cream,

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