Samit Sinha News Today

It is the first-time voters and the agnostics who are often influenced by political advertising. These swing voters tend to make a huge difference in the outcome of any election.

Faking your own demise ahead of a rebrand is unequivocally a cry for attention. But are we lost for authentic alternatives?

Experts believe that guided by agents, celebrities often don't use discretion while promoting products

UMCA exhibit “Masculine Identities: Filling in the Blanks” explores gender with art.

If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.

UMass graduate students Lawrence Gianangeli and Samit Sinha explore masculinity in contemporary art in their exhibit “Masculine Identities: Filling in the Blanks”

Best Media Info: In an exclusive conversation with BestMediaInfo.com, experts deliberated on the reasons why many brands have started refraining from creating campaigns around religious festivities| In-depth News

Job search portal Monster.com has changed its brand name, logo, and core offering for the first time since its launch in India in 2001.

Spearheaded by Isha Ambani, the venture seems to be an attempt to consolidate the brand’s consumer retail offering.

Best Media Info: The phenomenal growth edtech players saw during Covid era is now tapering off. The sector, where a lot depends on brand positivity, is now facing widening losses, drying up of funding and massive lay-| Marketing News