Page 2 - Samit Sinha News Today

The packaged foods company raked in Rs 100 crore from sales of curd and paneer in FY 22.

This decision by Unilever will present them in good light and help parents retain the decision-making power, as per brand experts

Samit Sinha, the founder of Alchemist Brand Consulting, speaks of the constantly changing marketing landscape in the country

50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise

We ask experts if an apology is required even in situations when a brand has been targeted by trolls for taking a position on an issue

How brand communication has evolved in the second Covid wave Last year, we saw brands spreading awareness about the virus and the importance of following SOPs. This year, along with advertising, brands are on the ground to do their bit to deal with the grim situation Mumbai, May 19, 2021 As the second wave of the Covid pandemic continues to disrupt the country and affect the larger population in a much more personal way this year, brands have also evolved their communication compare...

With the Central Consumer Protection Authority warning brands of serious punishment for misleading ads that claim to ‘boost immunity’, ‘kill 99.99% germs’ amid the Covid-19 pandemic, experts hope brands will fall in line quickly