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The maternity service at NHS Borders has been awarded a gold award through Unicef s Baby Friendly Initiative. Photo: Sandra Seitamaa/Unsplash THE maternity service at NHS Borders has struck gold by achieving the top award in Unicef UK s Baby Friendly Initiative. The accreditation scheme helps health services provide safe spaces for new parents to breastfeed and build relationships with their babies. The initiative was introduced in the UK in 1994, and 91 per cent of maternity units in the UK are working towards their accreditation. In a video posted on NHS Borders’ Facebook page, Ida Hassing, the health board s lead infant feeding advisor, said: “I’m absolutely delighted to share with you that our maternity service has received the Unicef Baby Friendly gold award.”