Yale has been in the door and locks business for almost 180 years, available across 125 countries. Its smart home security portfolio includes products such as smart door locks, IP cameras, digital safes et cetera.
Traditionally, Yale sells via distributors and resellers. However, recognising the need for more experiential product display and dedicated service for consumers in today’s competitive environment, Yale established Yale Smart Shop using a direct-to-consumer business model. Its efforts nabbed it the bronze for the Best Use of Mobile Integration at MARKETING-INTERACTIVE’s Mobex 2020.
Challenge
The target audience for the brand is generally tech-savvy Millennials aged 22 to 38 who are more receptible towards smart home products. A special focus was placed on “mothers and wives” who are traditionally believed to be the key family member most concerned about the family and children’s safety.
The New Paper
Christmas cheer and deals at Compass One
(Clockwise from left) Donate old baubles to dress up Compass One s Christmas tree; sleek-looking home essentials can be found at Iuiga; and grab the Eufy RoboVac G10 Hybrid Black Robotic Vacuum Cleaner at $219.90 from Tech House. PHOTOS: COMPASS ONE
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Christmas is the season to be festive, but it is also a time to give back - not just to our loved ones but also the less fortunate.
From now until Dec 27, Compass One shoppers can donate old baubles to be hung on the shopping mall s 1.8m-tall Christmas tree located at the atrium. For each bauble donated, Compass One will donate $2 to charity.