Yusuff Ali said: “The ‘100 Million Meals’ campaign is one of the most distinguished humanitarian initiatives, as it coincides with the Holy month of Ramadan and aims to lend a helping hand to families and groups most affected by the pandemic.”
“As a socially committed organisation, we have always believed in giving back to the community, and we pledge all our support for this noble deed,” said Yusuff Ali.
Last year, LuLu Group donated D1 million to the ‘10 Million Meals’ campaign, which provided 125,000 meals for individuals and families impacted by the COVID-19 pandemic in the UAE.
Yusuff Ali had also donated Dh3 million to support the construction of the Magdi Yacoub Global Heart Centre, named the Humanitarian Cause of the Year at Arab Hope Makers 2020, under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
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The campaign is an expansion of 2020’s 10 Million Meals campaign, which helped feed people in the UAE who had lost jobs or suffered salary cuts during the pandemic.
It also helped to feed people who would normally break their fast at iftars that are free of charge at mosques and other public places, which were cancelled last year due to the pandemic.
In a broader regional drive this year, Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt are among the countries who will benefit.
A website set up for the campaign allows people to fund 10 meals with as little as Dh10 to Dh500 or more.
The campaign’s target is to provide basic food items, sufficient to prepare up to 100m meals in targeted countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt.
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