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Seeking inspiration,
SMBStory tells the stories of entrepreneurs who have made an impact and are fulfilling the mission of ‘Aatmanirbhar Bharat’ even before Prime Minister Narendra Modi’s clarion call to go vocal for local.
This week,
SMBStory came across a couple of friends who launched a men’s intimate hygiene brand – a category that had been an underserved sector in India. We also spoke to a husband-wife duo who built an online women’s apparel business and garnered success.
Here are their inspiring stories.
Skin Elements
After not finding a single product in the men’s personal hygiene category, childhood friends
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That the personal care market in India has largely concentrated on female consumers is a well-known fact. However, with changing consumer behaviour, and entrepreneurs looking to tap into new customer segments, the market for men’s personal care represents a major opportunity.
Childhood friends
Raghav Sood launched
Skin Elements in 2017, amidst growing awareness about personal hygiene, and availability of products on ecommerce platforms. One of their first products was niche in the market - foaming intimate wash for men.
In an interaction with
SMBStory, the duo speaks about this relatively new segment in the country that lay ignored for long, and how they found their niche.