Heritage Denim Brand Washington Dee-Cee Is Making a Comeback
Women s Wear Daily (WWD) 2 days ago Alessandra Turra
MILAN An historic American brand is making a comeback, with a Made in Italy heart.
Guided by a passion for U.S. labels, a group of fashion experts Tommaso Rossi, Alberto Raengo and Chicco Barina have decided to relaunch Washington Dee-Cee by transforming it into a cool women’s label.
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Established in Nashville, Tenn., in 1922, Washington Dee-Cee for more than 50 years offered comfortable and durable denim for cowboys and farmers.
“Washington Dee-Cee has been an authentic cult brand for decades but in the ’70s it started disappearing from the radar,” said Barina, who is also behind the relaunch of North American heritage footwear brand Autry. “I think its heritage is incredible and fascinating and that’s the reason why we decided to invest in its relaunch.”
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