Cartology extends reach for clients to external media channels
April 7, 2021 9:59
Woolworths Group’s retail media business Cartology is expanding again, adding new products, solutions and talent.
Following the creation of its own activation team, Cartology has expanded its media offering, integrating external media channels with its established in-store and online media products, as flagged by managing director Mike Tyquin in late 2020.
The new targeting and integration products extend to media channels outside Woolworths’ own ecosystem. The new offering builds on existing opportunities to activate against customer segments on Woolworth Group platforms that include in-store and digital assets, to further incorporate broader social media, on-demand broadcast video and digital display.
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