Courtesy of AEO Inc.
American Eagle Outfitters has fared relatively well during the pandemic.
Aerie has fueled a lot of the success with its comfortable clothes and positive brand message.
The company has made some key changes to its supply chain, too, and it s evaluating its store fleet.
The past year has been a tough one for the apparel industry, but American Eagle Outfitters Inc. is standing out from the pack.
As the COVID-19 pandemic has upended the retail industry and sent more shoppers online, American Eagle Outfitters has leaned into its social media savvy and strong brand messaging, accelerated its plans to speed up its supply chain, and reevaluated its store base.