Farewell
CBS All Access, we hardly knew you. ViacomCBS is officially rebranding its streaming service from CBS All Access to
Paramount+, joining the many streaming platforms that have added a plus sign to their name. The name change will be official by early 2021.
As if the streaming wars couldn’t get complicated enough, companies have to frequently change the titles of their platforms and confuse us further. First it was WarnerMedia and its baffling rollout of HBO Max (RIP HBO Go and HBO Now), and now ViacomCBS is pulling the same schtick with CBS All Access, which will soon be rebranded as Paramount+. Joining the trend of streaming platforms with a plus sign in their name (see: Apple TV+, Disney+, ESPN+, Ryan Reynolds’ Mint Mobile+), CBS All Access is becoming Paramount+ in early 2021, per a press release from ViacomCBS.