Indian media, entertainment sector to see 27% revenue growth in FY22: Crisil
Rs1,200 crore was spent on TV ads by Indian e-commerce companies in three months ended September 2015. Photo: Priyanka Parashar/Mint
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. Updated: 23 Feb 2021, 04:38 PM IST PTI
Indian media and entertainment sector is expected to witness a strong 27% growth in revenue to around ₹1.37 lakh crore in 2021-22, after contracting 26% this fiscal, according to ratings agency Crisil
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NEW DELHI :
Indian media and entertainment (M&E) sector is expected to witness a strong 27% growth in revenue to around ₹1.37 lakh crore in 2021-22, after contracting 26% this fiscal, according to ratings agency Crisil.
Indian media and entertainment (M&E) sector is expected to witness a strong 27 per cent growth in revenue to around Rs 1.37 lakh crore in 2021-22, after contracting 26 per cent this fiscal, according to ratings agency Crisil. Segments such as digital and television (TV) will have relatively shorter time to bounce-back to pre-pandemic levels while print, films, outdoor, and radio would take longer. Crisil Ratings Ltd Director Nitesh Jain said advertisement and subscription revenues contribute nearly equally to the overall M&E sector s topline, but since the former correlates strongly with economic growth, the pandemic has had a bigger impact on it.
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Indian Media, Entertainment Sector To See 27% Revenue Growth In FY22: Crisil Next fiscal, with strong economic rebound on the cards, ad revenue should grow 31 per cent on-year and subscription revenue around 24 per cent,
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Indian media and entertainment (M&E) sector is expected to witness a strong 27 per cent growth in revenue to around Rs 1.37 lakh crore in 2021-22, after contracting 26 per cent this fiscal, according to ratings agency Crisil.
Segments such as digital and television (TV) will have relatively shorter time to bounce-back to pre-pandemic levels while print, films, outdoor, and radio would take longer.