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NBCUniversal further invests in Twitter ad partnership to create live events and localised content Details 26 January 2021
NBCUniversal has expanded its partnership with Twitter to include bringing its premium digital content to the social media platform. According to Twitter, the multi-year content partnership will bolster the two companies longstanding advertising and content partnership, and see NBCUniversal making some of its content exclusively available on Twitter outside of its NBC properties. This allows marketers to meet global and local audiences where they are, shape key cultural conversations as they unfold in real-time, as well as build innovative ad experiences around trending content. This includes sponsored sports highlights, red carpet livestreams, watch parties, and fan voting. The partnership is also said to bring a variety of opportunities for brands to advertise on Twitter. The partnership covers Twitter markets g
| 26 January 2021
In a massive like for the social media platform from the content giant as it looks to unlock audiences around the world, NBCUniversal (NBCU) is to bring to Twitter markets its premium digital content spanning the entire NBCUniversal Sky footprint.
Since kicking off a partnership in 2013, NBCUniversal and Twitter have claimed significant growth and engagement. Total campaign growth has exceeded a 10x trajectory and in 2020, global video views for all NBCUniversal Twitter handles grew 26% annually on average, alongside a 25% increase in campaigns year over year. And in late 2020, NBC Olympics and Twitter extended their content partnership to amplify NBC Olympics’ coverage.