Lincoln SUVs Off to Best Retail Sales Start in 20 Years
Photo: Lincoln
Q1 2021 is in the books, and things are looking up for the Lincoln Motor Company. The luxury brand’s SUV lineup has its best first-quarter sales performance since 2001 with a 26.4 percent increase. Lincoln SUVs were also up 14.1 percent from last year in total sales.
Through March, Lincoln has sold 23,404 SUVs in the United States with year-over-year increases nearly across the board. Lincoln’s largest gainer in Q1 was the Navigator, which saw sales rise 26.3 percent at 4,832 units in Q1. At retail, sales of the Navigator increased 26.6 percent.
The Corsair/MKC was up 25.5 percent at 7,114 delivered, making it Lincoln’s No. 1 seller for the quarter. Lincoln’s small premium SUV also hit a first-quarter sales record at retail thanks to a 26.4 percent increase. Nautilus/MKX sales grew 2.4 percent with 5,372 delivered and the Aviator got a 7.4 percent boost to 6,086.
Joy Falotico: Lincoln Looking at Innovative Silhouettes
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2021 Lincoln Nautilus Hides Big Changes Inside
A revised interior and new infotainment tech complete what has been a multiyear makeover for Lincoln s mid-size Nautilus crossover.
It s shocking to think that the Lincoln Motor Company doesn t build cars anymore. As of the 2021 model year, Ford s luxury, um, vehicle division, once a maker of famously big and glitzy sedans, sells only SUVs. Positioned in the meat of that model range is the mid-size Nautilus, which has received several significant interior updates for 2021 that aim to better align its aesthetics and equipment with the rest of the lineup.
Changes are not a new thing for the Nautilus; it s been a work in progress since its 2018 introduction, when it was called the MKX. Just one year into production, Lincoln replaced the MKX s front end with a completely new design replete with the handsome, rectangular grille that other Lincoln models were then starting to feature. To underscore the change, Lincoln rechristened it as th
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Does it have rear-wheel drive? The answer to that question is no because the Blue Oval used the oily bits and chassis of the front-driven Fusion. Eight cylinders are out of the question as well, the cabin is too similar to the Ford Fusion, and the interior trim pieces are too much Ford and too little Lincoln.
Fewer than 38,000 examples were sold in the United States in five years, and the Dearborn-based automaker didn’t bother developing a successor because it wouldn t make sense from a financial standpoint. Alas, the 10th generation of the Continental will be remembered as a might-have-been luxo-barge.
Serena Williams Speaks Out in Lincoln Listens First
Photo: Lincoln
Black History Month may be over, but there’s no wrong time to celebrate Black history and Black excellence. Lincoln Motor Company celebrated both last month with a series of videos hosted by attorney, political analyst, and “empowermenteur” Angela Rye. Rye spoke with Marsha Ambrosius, Ne-Yo, and all-time tennis great and Lincoln brand ambassador Serena Williams as part of Lincoln Listens First.
Williams once again lends her face to a Lincoln initiative, having taken part in the HeyMama summit with CEO Joy Falotico in November and featuring in commercials for the Lincoln Navigator. In Lincoln Listen First, Williams and Rye talk about broad concepts like finding a safe space in the storm of the past year tying in the Lincoln idea of sanctuary.
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