Printing Process: Offset, embossing, high build, spot gloss and matt varnishes Label & Litho Printing in New Zealand were after a clever label concept to showcase their new repositionable label technology, along with a Season’s Greetings message to send to clients. After a terrible year due to the global Covid pandemic, we wanted to create something lighthearted that lifted spirits a little and, given the fact the labels could be easily removed and replaced on the bottle, something interactive. We found a simple link with noughts and crosses also being hugs and kisses.