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Raleigh entrepreneur Melisse Shaban of Virtue Labs named to Forbes 50 Over 50 List

Adir Abergel (Creative Director), Jennifer Garner, and Melisse Shaban (Founder & CEO). Photo Credit: Abby Ross by WRAL TechWire June 3, 2021 . RALEIGH – Entrepreneur Melisse Shaban, the CEO and founder of Raleigh-based biotech haircare company Virtue Labs, has been named to the inaugural Forbes 50 Over 50 List, which celebrates women more than 50 years old making significant, extraordinary contributions to all parts of society. Shaban founded the company after learning about a breakthrough technology developed as a way to use regenerative medicine to treat injuries from battlefield explosions, according to reporting from Lisa Roberts in Walter Magazine.  The inventor of that technology, retired U.S. Army Lt. Col. Luke Burnett worked at the Winston-Salem biotechnology company, KeraNetics, at the time, and told Shaban that in addition to regenerating tissue, bone, and muscle, it might be able to be used to repair hair.

The New Next Gen: Melisse Shaban, Founder and CEO, Virtue Labs

Women in Retail Leadership Circle, sister brand of Total Retail, is excited to announce the release of its latest report, New Next Gen: Meet the Women Who Have Transitioned Their Careers for Successful Second Acts. This report spotlights entrepreneurial women who have reinvented themselves and their careers after the age of 40. Through in-depth interviews, you’ll learn what inspired these women leaders to make an impact, all in their own unique ways. One such woman is Melisse Shaban, founder and CEO Virtue Labs, the first beauty brand built with pure, human Keratin. In this interview, which was excerpted from the New Next Gen report, Shaban details what inspired her to launch Virtue Labs, the challenges that confronted her along the way and how she overcame them, her advice for other women contemplating a career change, and much more.

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