Furniture World News By Nic Ledoux on 5/13/2021
Pleasant Mattress, a n independent mattress manufacturer, announced that it is launching a Spring Air-branded line of bedding priced to appeal to value-conscious consumers. The collection – consisting of 10 models that retail at less than $1,200 – is specifically designed to give smaller independent dealers a nationally-branded line that both meets the needs of consumers in the market for value-priced mattresses as well as differentiating the retailers from larger bedding chains that carry other major “S” brands.
The new collection marks a renewed focus on the value segment for Pleasant Mattress, which services many dealers that are one- to five-store operations.