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The Clubhouse Effect: What’s in it for brands? Share Via: Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in. If 2020 was the year for audio and voice, 2021 is about ‘social audio’, thanks to the popularity of Clubhouse, especially among entrepreneurs, investors and tech aficionados, globally. Clubhouse, a year-old invite-only audio chat app, that hit the 10 million active users mark this February, is valued at $4 billion. Recent high-profile guest appearances of Tesla’s Elon Musk and Facebook’s Mark Zuckerberg amplified its popularity. Clubhouse has raised $110 million till date. Essentially, on Clubhouse, users can listen in on interviews and interactions between people; topics vary - from tech, food and politics to mental health and films, among others. The virtual conversation rooms resemble conference calls; when conversation ends, the room is closed.

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