New U.S. generational data released today, shows that American travelers are deal-driven explorers, and Millennials embrace the ‘you only live once’ (#YOLO) mentality, take risks and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family.
The findings, from a survey conducted by Northstar Research Partners, illustrate broad U.S. travel trends as well as the distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers.
Across all generations, Americans are open-minded travelers who are deciding between two or more destinations and seeking help and inspiration during the travel planning process. Friends and family, online travel agencies (OTAs) and search engines are the largest influences on travel decisions. Although more than 90 percent of Americans say they look for deals and value, they ultimately prioritize activities and experien
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Americans Plan to Take an Additional Week of Vacation This Year, Expedia Reports
February 3, 2021 GMT
SEATTLE, Feb. 3, 2021 /PRNewswire/ Following a year where for many, every aspect of life – from work, school, daycare, and even vacation – was spent under one roof, in 2021 people worldwide are more determined than ever to use up all the vacation days they’ve earned. According to the annual Vacation Deprivation study from Expedia®, in 2021 Americans plan to take an extra week (five days) of vacation. With this new “no days left behind” mindset, Vacation Deprivation is well on its way to becoming a thing of the past.
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With most of the world putting their travel plans on hold, the pandemic has given travel marketers an opportunity to rethink how they can connect with travelers to help pave the way toward recovery. Given the rapidly shifting global travel marketplace, data is often the best indicator of when and how to engage with travelers.
Expedia Group Media Solutions recently conducted a study with Northstar Research Partners of 11,000 travelers in 11 countries for a broad view of how the pandemic has impacted travel attitudes, shopping behaviors, and influences around the world. The findings provide insight into the steps travel brands can take to reassure and connect with travelers as they begin researching, planning, and booking again.