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2:00PM Water Cooler 7/27/2021 | naked capitalism

2:00PM Water Cooler 7/27/2021 | naked capitalism
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ASCI introduces final influencer guidelines, launches ASCI Social | Advertising

linkedin Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers opinion or behaviour for an immediate or commercial gain.   Keeping in mind the feedback received from known industry bodies, influencers, stakeholders, advertisers and brands, ASCI has rolled out the final guidelines and launched the ASCI.Social platform, to be in touch with and understand the influencer community better.     Kicking off the launch of the ASCI.Social platform, in collaboration with BigBang.Social, ASCI hosted a virtual press conference attended by Subhash Kamath, chief executive officer, BBH and Publicis Worldwide, India and chairman, ASCI; Manisha Kapoor, secretary-general, ASCI; Dhruv Chitgopekar, founding partner, Collective Artists Network and CEO, BigBang.Social, and actor and social media influenc

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