BMW launches a new marketing initiative in the UK using interactive billboards
The signs are designed to flash-up the benefits of a BMW extended warranty
They use Vehicle Detection Technology that, when a BMW car over 35 months old is close by, triggers highly personalised, real time content
The move has sparked outrage online as drivers say it will be a breach of privacy
BMW to name and shame customers without warranties on new billboards dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.