BMW Launches Controversial Big Brother Billboards Targeting Owners of Old Cars albawaba.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from albawaba.com Daily Mail and Mail on Sunday newspapers.
BMW Using Smart Billboards To Alert Owners Of Expired Warranties ++ The billboards will start rolling out in the UK within the next few days.
Even after last month s Ok, Boomer” debacle, in which BMW replied to Twitter critics by using an outdated meme (which it quickly walked back), the company is now rolling out another controversial campaign. According to the website
Motoring Research, BMW will start putting up smart billboards in the UK that let BMW owners know whether or not their warranty is expired.
Initially, reports suggested that these billboards would read vehicle license plates, dig into personal info, and shame specific owners that lacked BMW factory warranties. But BMW has since walked back the report, telling
autoevolution 24 Dec 2020, 9:27 UTC ·
by 1 photo
The campaign will be implemented in the UK only, for the time being, as part of a move to drive up warranty sales. BMW Financial Services and Allianz Partners UK have devised it, saying in a statement that drivers of BMWs lacking insurance will be called out in traffic for it by means of interactive billboards, Motoring Research reports.
The billboard signs will be using Vehicle Detection Technology, reading plates and running registration numbers to check if the BMW driver has a valid warranty. If that’s not the case,
“highly personalized, real time content” will be shown on the screen, along with a message that the vehicle is not covered for the cost of repairs, so the driver should