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Inspired by the “automotive billboard wars of the past”, online used car dealership getWorth has created a cheeky billboard campaign taking on its biggest competitor, We Buy Cars.
“While we cater to different audiences, We Buy Cars is a major market contender. Their existing billboard copy reads, ‘Big or small, we buy them all’,” says Steph Teixeira, getWorth’s marketing manager. “We placed a cheeky billboard alongside theirs, reading, ‘…Clean and cared for, we pay more.’”
Teixeira adds, “… I thought it was time that Cape Town had its very own ‘battle’ for people to enjoy. My designer and I developed this in-house.”