Comparative Advertising News Today

The article discusses Comparative Advertising with reference to statutory provisions and decided cases.

The Court said that if an advertisement as innocuous as Puro's is to be injuncted, one may as well completely do away with the concept of comparative advertising altogether.

Referring to various judgments on this subject, the high court said, "No prima facie case is, therefore, made out, to injunct the broadcasting or display of the impugned advertisement".

The Delhi High Court has observed that comparative advertising includes the right to show the competing product but denigration or disparaging rival’s product is impermissible. “While it is...

Talk of a draft proposal regarding Green Claims (“the Proposal” or “Green Claims Directive Proposal”) has emerged earlier this year. As a part of the EU’s new Circular Economy Action...

The viral image is cheekily alluding to the card providers old rivalry in the context of the unvaccinated tennis stars deportation from Australia.

A Division Bench of Justice Vipin Sanghi and Justice Jasmeet Singh stayed the order passed by the single judge in this matter.

Various amendments to the Trademarks Law recently took effect, transposing the provisions of the EU Trademarks Directive. It is hoped that such changes will facilitate a better harmonisation of Romania's legal provisions and the procedures applied by the IP office in connection with the registration and protection of trademarks. This article provides an overview of the regulation and enforcement of trademarks in Romania.

Inspired by the “automotive billboard wars of the past”, online used car dealership getWorth has created a cheeky billboard campaign taking on its biggest competitor, We Buy Cars. “While we cater to different audiences, We Buy Cars is a major market contender. Their existing billboard copy reads, ‘Big or small, we buy them all’,” says Steph Teixeira, getWorth’s marketing manager. “We placed a cheeky billboard alongside theirs, reading, ‘…Clean and cared for, we pay more.’�...

  Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.   Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors?   We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or dispara...