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The Court said that if an advertisement as innocuous as Puro's is to be injuncted, one may as well completely do away with the concept of comparative advertising altogether.

Best Media Info: In a setback to the largest sporting property and M&E sector, many advertisers have decided to stay away from the upcoming season of IPL, as per highly placed sources in the industry| Television News

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WRIGHTSVILLE, Pa. (AP) — Summer was fading into autumn as I glided into a labyrinth of...

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  Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.   Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors?   We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or dispara...

linkedin The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders ...

I guarantee. moving on. >> that happened at a presidential debate. he was talking about the size of his hands. folk, normally you dont say stuff like that in public and tv. millions of people watching. if you are running for president no less. its not supposed to be what successful presidential cann candidates say. 2016 was the year where political norms went to die thanks to trump. normally a successful campaign means you win the ad wars. he didnt. you raise more money. he couldnt. you have a u...