GroupM reveals 10 trends that will influence the Indian advertising industry
Bringing creativity back into digital advertising and Platforms becoming creator-led than community-led are a few interesting trends spotted by WPPâs media investment arm Delhi, February 17, 2021
WPPâs media investment arm GroupM revealed the 10 trends that will influence the Indian advertising industry in 2021.
Talking about the key trends at a virtual press event organised for the release of âThis Year, Next Yearâ report, Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, âIt has been an interesting year for digital marketers as the nation-wide lockdown brought about exponential growth in certain trends which were already on the up - whether immersive experiences like gaming, the rise of audio or influencer marketing. People have started gaining interest in localized content and now OTT â audio or video, has become a major part of their entertainme
2020, right?
Weâre well into 2021 now, but customer experience professionals and marketers still feel the remnants of one of the most challenging years for brands in terms of delivering digital customer experiences to customers and prospects.
The CMSWire State of the Digital Customer Experience 2021 report covered these challenges, which included organizational and data silos, rigid bureaucracies, immature infrastructure, scarce resources, outdated thinking, immature measurement and difficulties in understanding customers. These were just some of the common and persistent hurdles, according to the reportâs executive summary by Brice Dunwoodie, CEO and founder of Simpler Media Group, which publishes CX Decoded and CMSWire.com.
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MILFORD, Conn., Feb. 4, 2021 /PRNewswire/ Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.
Despite this trend, there is also strong demand for CDPs that provide only data management and analytics. Such firms actually grew the fastest of all CDPs types during the report period.
The Top Customer Data Platforms According to the FeaturedCustomers Winter 2021 Customer Success Report Rankings
Share Article SUNRISE, Fla. (PRWEB) January 26, 2021 Today FeaturedCustomers published the Winter 2021 Customer Data Platforms Customer Success Report to give prospects better insight on which Customer Data Platforms would work best for their business according to real customer references.
The highest rated vendors according to the Winter 2021 Customer Data Platforms Customer Success Report are:
Market Leaders – Blueshift, D&B Lattice, Exponea, mParticle, Optimove, Segment, Tealium, and Treasure Data were given the highest “Market Leader” award. Market Leaders are vendors with a substantial customer base & market share. Market Leaders have the highest ratio of customer reference content, content quality score, and social media presence relative to company size.