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How to Build a CX Business Case for Your CFO

May 25, 2021 7:26 AM PT Establishing a customer experience (CX) program s ROI is one of the greatest challenges that CX practitioners and the organizations they serve face in the modern experience landscape. Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? The question is most pertinent to CFOs and other key stakeholders who are tasked with signing off on initiatives and their budgets, according to Andrew Park, vice president for strategy and enablement at InMoment. If you serve as CFO or in another financially-minded position, your highest priority is to protect enterprise value. The nature of your role means that you are typically direct, results-oriented, and focused on the quantifiable impact of any business investment, he told CRM Buyer in an exclusive exchange.

Business Development/Customer Value Manager job, Cape Town, Foreshore

Overview of job description The role is aimed at being a primary support to the managing director of MEA. Overseeing not only new business opportunities for the Incubeta group in the South African and Middle East market but also supporting the entire client services team to ensure profitable growth of the existing South African book of business. The role requires experience in translating technical, media and creative solutions into business value, business development and people relationship management. The business development and customer value manager will possess great organisational competencies, strong written and oral skills and be able to work in teams across the full MEA client portfolio.

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