Jackm Germain News Today

REVIEW | Gunnar Tallac computer glasses and frames offer stylish blue-light protection for enhanced vision and reduced eye strain.

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.

Research from technology and business solutions firm NTT finds that business leaders are significantly more satisfied with how they have adjusted to new working norms than their employees. The study points to the need for clearer organizational insight into how employees have reevaluated what they need from their workplace.

Are you looking for a way to reinvent the traditional vendor marketplace? Consider adding composable commerce to your bag of tricks. This marketing approach enables businesses to bring to their brands a distinct method to continuously optimize their customers experiences.

A pair of recent studies highlight changing shopper attitudes as the pandemic continues its stranglehold on the supply chain for most industries. Two clear-cut consumer trends have surfaced: online shoppers want more self-service options and an overall more-efficient shopping experience.

Entrepreneurs might well be the latest heroes in cyberwarfare. Despite increasing odds of malicious attacks, SMB owners are forging ahead with a newfound sense of security. Untangles fourth annual SMB IT Security Report shows that SMBs have adapted to a changing work environment, addressed an influx of cyberattacks, and defined their approach to IT Security.

Shopper discontent with online retail sites is localizing to two major concerns. Spoiler alert: customer experience per se is not in this ranking. It is the need for caution that prominently leads shoppers to abandon their shopping carts. Results of a recent survey of more than 1,100 respondents conducted by marketing technology firm Wyng confirmed that reality.

New research suggests that retailers may not be fully prepared to handle the expected increase in online shopping and risk considerable shopper bounce to their competitors. Nearly three-quarters of respondents to a survey of 1,500 consumers said their reason for "bouncing" off an e-commerce site results from difficulty finding the products they want.

Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands.

Cash flow concerns and fraud are going to be a menace to both retailers and consumers this holiday shopping season. One of the biggest shopping headaches this year will be a much earlier start to the chargeback cycles. Jeff Wixted, vice president of marketing and client solutions at Accertify, discusses various precautions retailers can implement and tools they need to mitigate the impact of the expected fraud and chargeback volume increases.