Apple s major iOS 14.5 changes are now live.
New Apple guidance says developers must not offer incentives or withhold features in order to entice people to agree to be tracked.
Apple has told developers that they must not offer users incentives or withhold features in order to get people to agree to tracking on iOS 14 now that its App Tracking Transparency feature is live.
Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking with ATT, one of many measures the company is taking to ensure developers follow through with the new framework.