2 months ago
Expands Roku TV Ready Program Further in U.S. and to International Markets
SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) today announced that Roku® OS was the No. 1 smart TV OS sold in the U.S. and Canada according to NPD’s Weekly Retail Tracking Service. Roku TV™ held 38% of market share in the US and 31% in Canada, based on available data from January 5 through December 26, 2020, maintaining the lead spot in both regions. In North America, millions of Roku TV models were sold across thousands of retail stores offering consumers hundreds of models to choose from in a range of sizes and picture quality options from 24-inch HD to 75-inch 4K HDR models.
NPD Forecast: Historic U.S. Consumer Technology Sales in 2020 Set the Stage for Long-Term Industry Expansion
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2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17%
“The pandemic has renewed recognition of the critical value of technology to consumers, so while sales comparisons may stagnate, demand on an overall basis for consumer electronics will be higher for the next two years than it would have been without the events of 2020.” PORT WASHINGTON, N.Y. (PRWEB) January 08, 2021 2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020)[1] and according to The NPD Group’s latest Future of Tech[2] forecast this momentum will continue into the first quarter of 2021. In Q1 2021, NPD expects 12% consumer tech sales growth versus Q1 2020. But even with a strong start to the year, comparisons to the
Roku is still sitting pretty in the top smart TV OS spot in Canada and the United States.
A new report from Roku that cites NPD’s Weekly Retail Tracking Service says the company holds 31 percent of the smart TV operating system market in Canada.
Roku says its popularity is in part due to its easy to use remote, simple interface and TV manufacturer partnerships. Its cheap entry point also helps.
According toÂ
Statista, which cites data from Q1 2020, Roku is actually the fourth most popular smart TV OS worldwide, with more global brands like Samsung’s Tizen and LG’s WebOS each holding a little more market share. Even the Sony PlayStation had a larger install base than Roku worldwide.