Half of U.S. Consumers Own At Least One Smart Home Device, Reports NPD
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Smart Home Device Ownership by Type PORT WASHINGTON, N.Y. (PRWEB) February 17, 2021 According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remain the most commonly owned smart home device, NPD’s Retail Tracking Service data reveals the largest sales gains in 2020 were seen in security systems (+44%), smart garage door openers (+21%), and smart lighting (+19%). [1]
Security is a key motivator in smart home device purchases, and as such security cameras have been the leading volume driver for the past four years. In fact, they made up nearly one out of every four smart home device purchases at retail in 2020, the most of any device type. However, as many consumers shifte
NPD Forecast: Historic U.S. Consumer Technology Sales in 2020 Set the Stage for Long-Term Industry Expansion
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2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17%
“The pandemic has renewed recognition of the critical value of technology to consumers, so while sales comparisons may stagnate, demand on an overall basis for consumer electronics will be higher for the next two years than it would have been without the events of 2020.” PORT WASHINGTON, N.Y. (PRWEB) January 08, 2021 2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020)[1] and according to The NPD Group’s latest Future of Tech[2] forecast this momentum will continue into the first quarter of 2021. In Q1 2021, NPD expects 12% consumer tech sales growth versus Q1 2020. But even with a strong start to the year, comparisons to the