Brexit triumph as Crown Stamp returns to pint glasses after bonfire of EU rules telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.
Today more than ever, the secret to having an effective brand lies less in the quality or performance of the products being sold and more in the power of the stories attached to them, says Warwick Cairns.
Why no normal could be the best kind of new normal for post-COVID effectiveness warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.
Imperial measurements like pints, pounds and inches could soon make a come back in the UK, thanks to Government considerations over changes to the current system.
Since it’s becoming harder for brands to avoid taking a political stance on issues, Warwick Cairns from The Effectiveness Partnership looks at the relationship between taking a stance and effectiveness and how brands can navigate this increasingly rocky terrain.