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Maff Brown says it is inconsistent to forbid live comedy in pub gardens, when pub quizzes in pub gardens are allowed (Image: Outside the Box)
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23rd April 2021
GSK’s pain relief brand Panadol is launching a new marketing campaign aimed at encouraging consumers to laugh more after a difficult year.
The brand highlighted that there is consensus amongst scientists that laughter can help increase people’s pain tolerance due to the release of endorphins. With over a third of the country claiming to have had more headaches in the past year, the new ‘More Laughs. Less Pain’ campaign hopes to help.
Jasmine Walton, senior brand manager, for Panadol, said: “Our research has shown that in 2020, 38% of Brits cannot recall a time when they have laughed out loud. It is recognised that laughter can help to increase our pain tolerance, couple this with our commitment to relieve people’s pain, meant we were keen to get Britain laughing again.
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