Lower inventories of Washington juice grapes are translating into an uptick in demand, an industry expert said. While the COVID-19 crisis depressed a lot of normal functions, it also meant that families spent more time at home drinking juice.
Here’s the Washington State Grape Society’s take. “2020 production was down slightly from our normal average and lower inventories are translating into an uptick in demand.”
That’s according to Trent Ball, director of the Yakima Valley College Vineyard/Winery Technology Program.
While the COVID-19 crisis depressed a lot of normal functions, it also meant that families spent more time hunkering down at home and ultimately that meant an increase in consumption of juice, jams, and jellies and a boost for growers of Concord grapes.