WhatsApp unveils four-pillar strategy for India
The strategy involves growing small business ecosystems; provisioning easy access to businesses; growing the volume of digital payments; and investments to drive social impact, along with other partners
BusinessToday.In | December 16, 2020 | Updated 17:40 IST
WhatsApp has come out with a four-pillar strategy for India. Abhijit Bose, Head (India), WhatsApp, came out with India-centric four-pillar strategy during Facebook Fuel for India event today.
The strategy involves growing small business ecosystems; provisioning easy access to businesses; growing the volume of digital payments; and investments to drive social impact, along with other partners.
Grow small and micro business ecosystem: WhatsApp plans to continue innovating and bringing-in new features to the WhatsApp Business application, which will directly cater to enable small businesses and kiranas to build better efficiencies.